As one of Major League Baseball’s oldest and most storied franchises, the Cincinnati Reds have a legacy that runs deep in the Queen City. Beyond the ballpark, their commitment to excellence extends to how they work and engage with their fans. When the opportunity arose to reimagine the iconic Machine Room, a former restaurant space inside Great American Ball Park, the Reds saw a chance to create more than just an office. They envisioned a space for their Ticket Sales team that would capture the spirit of the game, reflect the warmth of their brand, and inspire both current and future team members.
Challenge
The Cincinnati Reds needed to repurpose a unique venue, the former restaurant space known as the Machine Room, into a functional and inspiring environment for their Ticket Sales team. While the corporate headquarters reflected a traditional office environment, this new space needed to reflect the brand’s energy, warmth, and legacy while attracting new talent to the team.
Vision
Driven by Phil Castellini’s vision, the Reds wanted to move away from their standard office design toward a more inviting and branded atmosphere. The goal was to create a workspace that felt distinctly “Reds”, which is authentic, warm, and dynamic. while also serving as a draw for both employee engagement and recruitment.
Solution
LOTH partnered with the Reds to transform the Machine Room into a modern, open-concept workspace that blends hospitality with functionality. Key design elements included:
- Warm finishes and materials to create a comfortable, energetic vibe
- Brand-integrated furniture selections that nod to the Reds’ identity
- Open collaboration areas to foster communication and team culture
- Private enclaves for focused work and one-on-one meetings
Results
The Ticket Sales team successfully transitioned into their new home and immediately embraced the refreshed space. The unique environment has:
- Improved employee satisfaction and collaboration
- Enhanced the team’s visibility and energy within the organization
- Contributed to attracting top talent drawn to a “cooler,” more creative workplace experience
