Genesis of North Cincinnati:
Joseph Auto Group

Challenge

For over 20 years, LOTH has partnered with the Joseph Auto Group to create innovative environments that elevate the automotive customer experience. The Genesis of North Cincinnati dealership was a particularly high-profile project, requiring strict adherence to showroom furnishing guidelines while balancing budget, aesthetics, and functionality.

Vision

The goal was to create a sophisticated, customer-focused space that reflects Genesis’s luxury brand standards. Every element—from executive offices to lounge seating—needed to reinforce comfort, style, and quality, while also supporting dealership operations.

Collaboration

LOTH partnered with Elevar Design Group and Joseph Auto Group to align on design, cost, and brand requirements. By recommending creative alternatives, such as laminate worksurfaces in place of veneer, the team delivered cost savings without compromising on the high-end aesthetic Genesis demands.

Result

The finished dealership is a welcoming, upscale environment that fully embodies the Genesis brand promise. With thoughtful planning, efficient execution, and strong collaboration, LOTH delivered a polished showroom and workspace that enhances both the customer and employee experience.

Project Team