A Destination Designed to Bring People, Nature, and Community Together
MadTree partnered with LOTH to transform a 15,000-square-foot space into a vibrant, park-inspired environment that blends hospitality, recreation, and brand experience. As a result, Parks & Rec creates an inclusive, nature-driven destination that connects people and reflects MadTree’s commitment to sustainability and community.
Challenge
MadTree Brewing set out to create more than a restaurant. As a result, the team transformed 15,000 square feet into a vibrant, community-focused destination that reflects its commitment to sustainability, accessibility, and brand identity. In developing MadTree Parks & Rec, the challenge was combining innovative concepts with a sense of community.
Vision
The goal was to design a space that connected people through nature, community, and craft beer. Furthermore, the vision for Parks & Rec by MadTree included creating an authentic setting that stands out in the region. Features like a life-size indoor tree, living wall, camper, and kids’ zone added warmth and creativity while enhancing the park’s natural charm.
Collaboration
MadTree teamed up with LOTH for furniture, layout, and design expertise. The focus was on maximizing space, improving flow, and staying on budget, all while staying true to MadTree’s sustainable, community-driven brand. This collaboration played a key role in ensuring that their vision came to life through expert input and creative solutions.
Result
Parks & Rec is now a dynamic, inclusive venue that blends seamlessly with its surroundings. Every detail reflects MadTree’s commitment to connection, creativity, and environmental responsibility. This transformation solidifies Parks & Rec as a standout destination in the local community.
